Nurture our Wilderness
A nonprofit fundraiser supporting
Nurture Our WildernessNOW protects our wild places, testing gear for harmful chemicals and educating consumers.
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Protecting the outdoors from hidden pollutants.
NOW is a Colorado-based 501(c)(3) working to uncover and reduce PFAS, microplastics, and other harmful chemicals found in outdoor gear and our watersheds. Your support helps us test products, educate the public, and partner with industry to build a cleaner, safer future for outdoor recreation.
Together, we keep our wilderness wild.