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Rise Above Colorado

Built on the success of Colorado Meth Project which has helped reduce teen Meth use by 50% since it started, Rise Above Colorado delivers research-based, youth-focused programs about methamphetamine and prescription drugs as well as general messaging about healthy alternatives to drug abuse.

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Rise Above Colorado Prescription Drug Prevention Campaign

Class

Mental Health, Substance Abuse 

Beneficiaries

Youth/Adolescents only (14 - 19 years)

Description

Today our youth face many challenges, among them an addictive and even deadly epidemic stemming right from our medicine cabinets. Teen prescription drug abuse is a growing problem in Colorado that requires critical attention. In 2012, twice as many Coloradans died from prescription drug poisonings than drunk driving accidents.

Rise Above Colorado reaches teens through:
* Community and school outreach through "Not Prescribed", our new educational resource for teens about prescription drug abuse.
* Digital advertising and social media campaigns to educate and share information and tips on healthy alternatives to drug use and abuse.
* Peer-to-peer outreach through Rise Above's Teen Action Council, a geographically and personally diverse group of teens passionate about being a positive influence in their community, who direct school and community awareness projects that promote our prevention messages and resources.

Photos

Evidence of Program's Success

According to the 2017 Healthy Kids Colorado Survey, 30-day use of prescription pain relievers is down 24% from 2015.

#IRiseAbove

Class

Mental Health, Substance Abuse 

Beneficiaries

Youth/Adolescents only (14 - 19 years)

Description

#IRiseAbove is a teen-oriented campaign that combines our online and social media efforts with our public art activities in communities across Colorado, all with the objective of highlighting the positive, healthy ways that Colorado teens "rise above" experimenting with drugs and alcohol.

Building on the success during the 2014-15 school year, the movement will continue on a statewide basis through digital and social media plus outreach efforts in local communities.

Visit our website at www.IRiseAboveco.org for more details on the campaign.

Photos

Evidence of Program's Success

Youth who are aware of Rise Above campaigns are less curious to misuse prescription pain relievers and more likely to discourage their friends from using
Supported by the On The Rise social norming campaign, the gap is beginning to close between reported and perceived use, particularly among middle school youth.
Significantly fewer middle school youth are overestimating peer use of all substances except marijuana

"Not Even Once" Outreach Campaign

Class

Mental Health, Substance Abuse 

Beneficiaries

Youth/Adolescents only (14 - 19 years)

Description

The Colorado Meth Project is a large-scale prevention program aimed at significantly reducing first-time Meth use through public service messaging, public policy, and community outreach. The central component of the Colorado Meth Project prevention campaign is research-based advertising that graphically communicates the risks of Meth use. The campaign's core message, "Not Even Once," speaks directly to the highly addictive nature of Meth. The Colorado Meth Project is dedicated to helping Colorado youth reject methamphetamine use by influencing attitudes through advertising that communicates the realities of Meth use.

The Colorado Meth Project reaches teens through:
* Community and school outreach through our Meth Prevention, a free educational resource for teens and educators about the dangers of Meth abuse.
* Digital advertising and social media campaigns to educate and share information about methamphetamine and tips on healthy alternatives to drug use and abuse.
* Peer-to-peer outreach through Rise Above's Teen Action Council, a geographically and personally diverse group of teens passionate about being a positive influence in their community, who direct school and community awareness projects that promote our prevention messages and resources.

Photos

Evidence of Program's Success

We are pleased to report statistically significant impact on youth attitudes compared to our 2009 benchmark survey. In the most recent Colorado Meth Use & Attitudes Survey:
- Teen perception of risk is high: 86% of teens now see great risk in trying Meth, up 7 points from 2009.
- Social disapproval of the drug is climbing: 82% of teens say their friends would give them a hard time if they tried the drug (up 6 points from 2009).
- The "Not Even Once" ads are making an impact: 88% say the ads made them less likely to try or use Meth and 97% of teens who have seen the ads say they'd want a friend or sibling to see an ad if they were thinking about trying Meth.

Teen Meth use has declined across the state, including a 50% drop since the Colorado Meth Project started in 2009. According to the 2017 Healthy Kids Colorado Survey, teen Meth use is at its lowest level (2.0% lifetime use) since the drug has been tracked in 1999.

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