In January 2005, the Wheat Ridge City Council retained a consulting team to perform an independent analysis of the problems and opportunities that exist in the City of Wheat Ridge. Wheat Ridge 2020 (now Localworks) came out of this analysis with the goal of facilitating and encouraging appropriate development in Wheat Ridge.
The city and the consulting team created a plan, titled Repositioning Wheat Ridge, which mapped out the work that Wheat Ridge 2020 (WR2020) would need to undertake as the primary vehicle in Wheat Ridge responsible for encouraging appropriate development necessary to retain and attract strong Jefferson County and Denver Metro area households.
The plan included:
- Creating an image for Wheat Ridge and promoting the specific identities to selected market niches, both residential and commercial.
- Facilitating more competitive housing development through communication with builders, investors, home buyers, home owners, etc.
- Encouraging higher levels of improvement and maintenance in residential and commercial sites, as well as public spaces.
- Promoting development of designated commercial sites and clusters.
- Encouraging effective resident, institutional, and business leadership on the WR2020 Board and also in neighborhood and city-wide activities.
Repositioning Wheat Ridge set the tone for the work of WR2020. It focused on taking advantage of Wheat Ridge's current assets, and building on them to create a community that will be attractive to the strong households that will fill an important niche in the community.
In 2015, WR2020 rebranded as Localworks. Localworks will carry on the same mission and values of the organization, advancing a vibrant and sustainable Wheat Ridge while becoming an even stronger force for connection and development. Localworks shines the spotlight on what really makes the community great: The impassioned and committed residents.