Too many kids do not have access to education crucial for their future success: personal financial responsibility, budgeting, critical thinking, career readiness, and demonstrating an entrepreneurial drive. Junior Achievement-Rocky Mountain (JA) exists so that all kids, regardless of background, receive the tools they need to build a future for themselves in which they are optimistic, economically self-sufficient, determined, and highly skilled, with a belief in the power of free enterprise.
To accomplish this, JA provides in-school and off-site experiential programs to students from kindergarten through twelfth grade, delivered by corporate and community volunteers, who provide a real-world perspective in the areas of career readiness, financial literacy, and entrepreneurship. There is no cost for schools to implement JA programming.
The first Junior Achievement in the U.S. was founded in 1919 with the goal of teaching children about "the obligations and responsibilities belonging to citizenship" and to help young people understand concepts related to "thrift, economy, and industry." JA's purpose today is to prepare young people to thrive in the 21st century workplace and global economy by inspiring a passion for free enterprise and entrepreneurship, and instilling an understanding of personal financial literacy.
Junior Achievement-Rocky Mountain was established in 1950, serving the Metro Denver region, Routt County, northern Colorado, and Wyoming. During the 2022-23 school year, JA-Rocky Mountain reached more than 68,000 students.