Book Trust

Reading changes everything. Joy makes it possible. 

Learning to read shapes what a child can access, how they understand the world, and how they see themselves within it. Books open doors, yes. But they also offer windows into new possibilities and mirrors that reflect identity and belonging. 

At Book Trust, we know joy transforms the way children learn. When reading feels exciting and personal, children lean in. They stay curious. They keep going when it gets hard. That’s not chance; it’s how engaged and motivated readers are built. Joy is the starting point. 

But access to meaningful reading experiences is not equal. Too many children are expected to learn without books of their own. Without stories that reflect their lives. Without positive connections to reading. 

So we design for joy deliberately, from the very beginning. When reading belongs to a child, so does possibility.

Joyful reading, by design.