Ride for Racial Justice

A nonprofit organization

$4,253 raised by 28 donors

4% complete

$100,000 Goal

From grass-roots to changing the face of cycling and sport on a national scale: Ride for Racial Justice became the first organization in 2020 to

create a cohesive, integrated program to bring BIPOC athletes to start line of an international cycling event, SBT GRVL. The program was first-of -its

kind in offering a comprehensive program of inclusive, needs-based support to bring representation to sport. Our partnership with SBT launched in

2021 with astounding success and continued in 2022. Our model continues to be noticed and has been replicated in domestic cycling events, as well

as in running events.



Giving Activity

Mission

We Ride Together

Ride for Racial Justice rides towards an equitable future for the sport of cycling through the power and freedom of the bicycle.

Our mission is to ensure access to resources, education, and community for Black, Indigenous and People of Color (BIPOC) cyclists and to dismantle systemic racism.

BIPOC leadership is our foundation. Through advocacy and lobbying, we work to enhance BIPOC leadership, voices, experiences, community and infrastructure in cycling, from global brand to local events.

We condemn racism and know the suffering of any one human has a lasting effect on us all as a global community. Our vision for equity in the sport incorporates the intersectionality of race, gender identity, sexual orientation and socio-economic status and includes those in all marginalized groups, including the LGBTQIA+ community, Immigrants, and Women. The way forward is together, in solidarity.

We’re committed to representation, access and breaking down barriers to bikes and cycling for BIPOC youth and adults. Since our founding in July 2020, we have begun working to create programs to provide education and access to bikes, gear, racing, and community, especially for those in under-resourced communities. In November 2020 we announced our partnership with SBT GRVL to bring 25 BIPOC cyclists to the start line!

In 2023 we've coached and provided access to 85 athletes from across the USA, Canada, United Kingdom and the Kuwait.

Background Statement

We organically grew our social media presence from zero to ~5000 Instagram followers and almost 700 Facebook followers without paid ads or a dedicated social media manager.

In 2022 we became the official advocacy partner of Steamboat Gravel and continue that relationship throughout 2024 and beyond.

Organization Data

Summary

Organization name

Ride for Racial Justice

Year Established

2020

Tax id (EIN)

85-2720912

Category

Civil Rights, Social Action & Advocacy

Organization Size

Small Organization

Address

18601 GREEN VALLEY RANCH BLVD Suite 372/108
DENVER, CO 80249

Service areas

CO, US

Phone

303 667 7373

Social Media