Background Statement
Cister was founded by Michaela Avis, a transgender woman who came out at age 61 after decades of masking. She raised four children and built a successful career in corporate tech sales while carrying a truth she could not yet share. When she finally came out, she found something unexpected: most of the cisgender people around her were already supportive. They wanted to help. They just did not know how to show up visibly.
That gap between private support and public visibility is the problem Cister was built to solve.
Michaela travels the country full time from an RV, connecting with LGBTQ+ communities, allies, and organizations across the United States. She has been featured on the Trans Embodiment Podcast, a trans-hosted platform for TGNCNB audiences, and on the Ladies Who Leap Podcast in an episode titled “Coming Out at 61: RV Life, Trans Visibility and the Power of Allyship.” Both appearances reflect what Cister has validated through real market behavior: there is a large, motivated cisgender ally community that wants a shared identity, a shared signal, and each other.
Cister operates three interconnected programs. The apparel line gives allies a visible, wearable signal of their values. The Cisterhood community gives allies each other, with a chapter model designed to build local networks of visible support. And the institutional training curriculum, “How to Be a Cister: A Visible Trans Ally Training,” gives workplaces, universities, and healthcare organizations the tools to make their environments genuinely safer for transgender people.
Every program is governed with trans community input at its center. Cister is developing a Trans Advisory Council of paid TGNCNB community members who hold formal authority over curriculum content and organizational values. Trans people do not advise this organization. They run it.
Cister received its 501(c)(3) determination in 2026 and is registered in Colorado. We are at the earliest stage of what we intend to be a national organization, comparable in scope to what Free Mom Hugs has built for the broader LGBTQ+ community, with chapters in every state and training in every institution that wants it.
The cisgender majority that supports transgender people is larger than it has ever been. Cister exists to make that majority visible.