To provide quality choral music and musical theater for the Aurora/Denver metro area and beyond.
What do these phrases mean to you? What image or thought do they invoke when you hear them?
Just do it. Have it your way. Squeezably soft. Built Tough. Good to the last drop. Finger lickin' good. Every kiss begins with _____. Baseball, hot dogs, apple pie and _______. Mmmmmm Good!
These phrases are called slogans. Webster defines slogan as "a brief, attention-getting phrase used in advertising or promotion." I'm sure that at least some of the above slogans did just what they are supposed to, recall to your mind a specific product or manufacturer and perhaps make you think about going out to buy that product or visit that store.
The Aurora Singers have recently adopted a slogan that best describes our product:
For the Love of Music.
We will be using this slogan in all of our advertising and promotions going forward. We want it to become as familiar to you as any of the above, so that whenever and whereever you hear it, you will be reminded of the power of music as a universal language and the joy the Aurora Singers have in sharing our music with you.
Think music! Think Singers. Come and enjoy our concerts!
"Delightful....Just so fun.....we were all tapping our feet and singing along! Evelyn Hoch (Oktoberfest)
"All of the shows we have seen are fantastic! Such a nice mixture of songs and presented in the Singers own special style!" Herb Kirk
"I saw people smile today that I haven't seen smile since I got here" Audience member at Westland Meridian performance
"This group is just wonderful for our community. Thank you!" Barry Ables
"I always enjoy your concerts and look forward to the next. Always entertaining and fun - just a joy to attend." Phil Traversa
"Love your show. Keep going" Jeanine Stringfellow
Aurora Singers came to life in 1977 as the Aurora Civic Chorus, meeting a need in the community for for cultural offerings for both audiences and performers within the City of Aurora. As the group grew and developed its own identity, the name was changed to Aurora Singers in 1984. In 1995, Aurora Singers became an independent 501(c)(3) entity having been supported originally through City of Aurora municipal funds.
The ensemble began as a traditional choir performing on risers and without memorization of music. With the hiring of a new director in the early 90s, the Aurora Singers became less of a choir and more of a performance group with the introduction of choreography and costumes. Under this director, Aurora Singers also began holding auditions to raise the level of performance. The group continues to hold auditions but remains steadfast to its commitment as a community performance ensemble, welcoming singers of all abilities.
Aurora Singers is known for its highly entertaining and joy filled performances producing four large shows each year with choreography, costumes and sets. This warm and welcoming ensemble is a first-class example of community building through the arts.