Nonprofit Toolkit

The full 2018 Nonprofit Toolkit will launch later in the year; until that time, the information below was for Colorado Gives Day 2017.

Colorado Gives Day was Tuesday, December 5, 2017

24 hours starting at 12 a.m.

Add to Outlook | Add to Google Calendar | Add to iCalendar

Key Dates and Deadlines

Enrollment for new nonprofits in 2017 has closed. Please visit the eligibility section of our site to learn how to join in 2018.


What You Need to Know


Updating Your ColoradoGives Profile

- Planning Timeline

Draw Attention with Graphics

Colorado Gives Day Logo

ColoradoGives Logo

- Print Ads, Web Ads, Postcard

- Social Media Graphics


Spread the Word

- Key Messages

- Newsletter and Email Copy

- Social Media Guidelines

- Press Release Template

- Add to Calendar Links

Scheduled Donations Copy


Spanish Materials

- Key Messages

- Newsletter/Email Copy

- Print Ads, Web Ads, Social Media Graphics

- Questions and Answers


Giving Tuesday Toolkit

- Key Messages

- Q&A

- Web Ads, Social Media Graphics


Examples of What Works

- What Work and Why - promo samples


Past Webinars Featuring Nonprofit Case Studies:

- Creative Marketing (2014)

- Winning Ways (2015)



Informational Videos

Countdown to Colorado Gives Day

Colorado Gives Day in a Nutshell

Colorado Gives Day Marketing Best Practices



Expert Jeff Brooks Teaches You How to Capture Donors and Keep Them

Tuesday, September 12, 2017, 9:00 -10:00 a.m. MST

Ever wonder how your organization can stand out, acquire new donors and keep them? We can answer these burning questions and more in our back-by-popular-demand webinar in preparation for Colorado Gives Day.


Innovative Online Fundraising Webinar

Tuesday, June 20, 2017, 9:00 -10:00 a.m. MST

Wish you could use social media as a more effective tool to engage donors? Wonder whether you're using the most effective strategies and wish you could learn from an expert? Lindsay Sutula, Founder and CEO of Sutula Marketing, will share what she's learned over 15 years of experience in digital marketing, public relations, and social media to help you leverage social channels to encourage people to donate to your organization, year-round, on

Recording  |  Slides


Questions About the Toolkit?

Contact Angela in Communications for help with the marketing tools at 720.898.5909 or